Create a Property

In this guide, we'll walk you through how to create a property in HubSpot.

HubSpot provides default properties for each Object, however, you can create custom properties to store unique and specific data for your business.

To create a property, you will need to have the permission Edit property settings enabled, or be a Super Admin.

Create a Property:

  1. At the top right of the main navigation menu, click the Settings (gear) icon.
  2. Navigate to Data Management on the left sidebar and click Properties.
  3. Next, click Create Property.
  4. Click the Select an object dropdown menu, then select [Object] properties to create a property for that object.
  5. Select the field type (browse through the options). Then click Create.

Note: The description is optional and totally up to you. Click Next when complete.

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In the right panel, set the property’s basic information:

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1. Object type: select the object that will store the property.

Note: Object type cannot be edited once saved.

2. Group: select the group that the property will belong to. A property group is a label used to group similar properties within an object.

3. Label: enter a unique name for the property. This is the name of the property as it appears in your HubSpot CRM, including on records and index pages. 

4. Internal name: click the code icon to set or view the internal name for the property. Once a property is created, the internal name cannot be edited. Since the internal value of a property will never change, it should be used for integrations and APIs rather than the property label. 

5. Description: enter text to describe the property. 

6. Click Next.

Select a Field Type:

1. To set the property’s field type, click the Field type dropdown menu, then select a field type for the property.

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